moving beyond conventional search techniques that usually rely on categories or actor names, this test seeks to provide consumers with a more sophisticated approach to look for material.
Subscribers will be able to search with extremely exact terms, including mood-based queries, thanks to the new system. Users may be able to look for shows, for instance, according to their current mood.
Netflix is currently in the “learn and listen” phase for this test, however the functionality is only available on iOS at this time, with no imminent plans to expand beyond that platform. Although the feature has the potential to change how users discover content, the company is still fine-tuning the system to ensure it meets the needs of subscribers.A limited number
This action is taken as Netflix looks for new applications of AI and machine learning. The company’s recommendation system, which helps customers choose material based on their watching patterns, has previously depended on AI. Greg Peters, co-CEO of Netflix, discussed the company’s continued interest in artificial intelligence (AI), emphasizing the need to strike a balance between assisting creators in delivering their stories and leveraging technology to enhance user experience.
It’s obvious that AI will have a bigger impact on how users find and watch content on Netflix as the service tests this new feature further.
