Tech and Telecom

Walee Sports Free Hits – A Studio Show Made for Pakistan’s Digital-First Cricket Generation

The HBL PSL 10’s official digital rights holder, Walee, is introducing a novel experience to the competition this year: Walee Sports Free Hits is a daring yet entertaining television program.that’s equal parts cricket, comedy, and cultural commentary.
Walee Sports Free Hits is specifically designed for Pakistan’s Gen-Z audience, who currently control the internet sports discourse, and will air 34 episodes during the HBL PSL 10 season. Each episode, which features lively hosts Ahmad Shahzad and Mehaq Khokhar, offers match analysis, online culture, and the kind of unvarnished insight that cricket fans are looking for.
According to Walee’s SVP of Creator Media, Ali Imran Memon, “We are aware of our audience.” Under-36-year-olds make about 90% of PSL’s online viewership. Real personalities, real takes, and relatability in real time are what Gen Z and Gen Alpha are looking for, not pretentious studio discourse.Free Hits is built for them.”

With his trademark candid commentary, former national cricket player Ahmad Shahzad gives fans an intimate, behind-the-scenes look into Pakistan’s most important cricket event. Mehaq Khokhar, who is beside him, keeps cricket conversation lively, humorous, and fast-paced with his sharp wit and awareness of popular culture.

Each episode of Walee will have two influencers, ranging from trendy content makers to cricket aficionados, to maintain the format’s interest. Imagine memes, predictions, teasing, and festivities—all presented with the humor that audiences of today want.

The top personalities in Pakistan’s digital world, including Ken Doll, Waliya Najib, Mahnoor Rahim, Laiba Khan Lodhi, Ansar A, Baekartoot, Eefrah Tahir, Ammad Meer, Anoosha Lala, Bisma Khan, Zia Ur Rehman, and others, are joining the roster. among many others are bridging the gap between cricket culture and digital fandom

With more than 700 million views overall and over 70 million unique viewers expected for HBL PSL 10, Walee is stepping up its programming to keep people interested long after the games are gone.

Free Hits is Walee’s method of providing Pakistan’s digital youth with a cricket experience that they can genuinely claim as their own. It’s more than just a program.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button